Tourism officials discuss challenges with St. Sen. Sue Rezin

Tourism officials discuss challenges with St. Sen. Sue Rezin

State tourism dollars being used for non-tourism projects was among the topics discussed at a tourism round table at Starved Rock Lodge Thursday.

Heritage Corridor Visitors and Convention Bureau President Robert Navarro says that means less marketing to potential customers in neighboring states.

The money comes from the state’s hotel/motel tax.

The round table discussion was hosted by State Sen. Sue Rezin.

Representatives from visitor centers, local government, and local attractions were there.

Rezin says tourism is right up there with agriculture in importance for Illinois and dollars meant for tourism need to be used on tourism.

There was also discussion on how to sell the Illinois Valley as a whole with many places for people to enjoy.