Ottawa City Hall considering marketing firm to bring stores and shoppers

Ottawa City Hall considering marketing firm to bring stores and shoppers

Ottawa City Hall is considering hiring a company to market the city to potential shoppers and also to stores that could move in. It would cost $50,000 per year for three years.

Buxton Company would use marketing data to tell visitors to Starved Rock State Park about places they may want to shop in Ottawa. It would also tell store chains where they may want to open new stores.

That’s something Mayor Dan Aussem thinks might not be necessary. Store chains already use market research to figure out where to go.

Commissioner Tom Ganiere thinks it’s a good thing to try as long as the city has the money. The city already is part of a marketing partnership to bring heavy industry to the area.

The money would come from a TIF fund.